Lyrics

Lyrics

Nothing's ever what we expect
But they keep asking where we're going next
All we're chasing is the sunset
Got my mind on you

Doesn't matter where we are are are are 
Doesn't matter where we are are are ar-are
Doesn't matter no
If there's a moment when it's perfect
We'll carve our names 

As the sun goes down
Hey
As the sun goes down
Hey
As the sun goes down

As the sun goes down
Doesn't matter where we are are are are
Doesn't matter where we are are are ar-are
Doesn't matter now

You are so lonely now [x2]

Nothing's ever what we expect
But they keep asking where we're going next
All we're chasing is the sunset
Got my mind on you

Doesn't matter where we are are are are 
Doesn't matter where we are are are ar-are
Doesn't matter no
If there's a moment when it's perfect
We'll carve our names 

As the sun goes down
Hey
As the sun goes down
Hey

You are so lonely now [x2]

As the sun goes down.

Copyright infringement

Choosing The Track

Purpose of the Music Video

A Model of the Media

Case study 3 - Alex Southam

Alex Southam was trained to be a lawyer but then he decided to join the film world and began by making music videos to learn the trade. Alex has worked for Agile Films and on their website they have described him as:
'Alex Southam is an exciting new talent, working in dizzying variety of styles across live action and animation. Entirely self-taught, his inventiveness and creativity have caught the eye with a series of diverse promos for the likes of the Walkmen, Alt+J and Lianne La Havas. Alex joined Agile in August 2012'

Alex Southam undertook all the tasks in his videos, such as; Camera, Lighting, Editing and now he uses a Director of Photography. He likes the format of music videos as there are new techniques to try and you can have a real artistic freedom. He doesn't like commercials very much as there is less freedom. Southam uses Vimeo to showcase his videos and this is becoming an increasingly important platform as it is considered to have higher status than YouTube.

His video called Tesselate which was made for Alt J has a budget of £10,000 and was shot in 1 day. The video had a large cast and they had to use special effects and they used After Effects.



Another one of his videos is Lost and found by Chase & Status and it has a budget of £50,000 which shows that it is a better quality than Tesselate. This video was filmed in Los Angeles and it was shot on a steadicam, in 36 frames per second and then slowed down for a better effect. He was inspired by Massive Attacks - Unfinished Sympathy which is shot in one shot but Alex could not do that and ended up having 3 cuts that are not noticeable.




Alex Southam also has his own website where you can see all his videos and also find out any information about him. He also has a Vimeo which he feels like it has higher status than YouTube therefore he started sharing his work on it.

Case Study 2 - Emil Nava

Case Study 1 - Jamie Thraves

Sexism in Pop Videos

Michael Jackson

Katy Perry

Audience reception

Editing to the beat

This was a task set for us to learn how to edit to the beat and how we are free to move the footage around wherever we want to. This task helps us prepare for our Music Video that we will be making soon and it teaches us more about how to edit it as it is different from last years Thriller.



We were taught how to edit the video to the music beat. We used markers to label where there is a prominent beat and then we edited the  videos on that second. This was used to edit to the beat so that the footage is not to long for it to get boring so that the viewers wouldn't want to watch it anymore.

We also learned how to add many videos on one showing so that they can all be seen at the same rime. This allows you to see many locations at the same time or you could show all the members of your band at the same time which allows your viewers to see them all at one time and connect with them.

Star Theory - Richard Dyer

Mind Map created by tanyaahmedx with GoConqr

Branding - Spice Girls

Added value - Music video

Music videos are created to make more money for the singers and the record makers. As for example the song 'Take on me by A-ha' was releaser before without a video and it disappeared without a trace. Later on, Steve Barron, one of the top video maker in the 1985 made the video for the song and released it again and it earned a lot of money in a short time. This was because everyone wanted to see the video and they would buy their songs and watch the video.



Sinead O. Connor - Nothing compares 2U (1990)
Sinead was an unknown artist at the time. Her video was shot on close ups of her face where she showed a lot of emotion. The song was meant to be for a sad lover but because Sineads mother had died not long ago, there is a part in the video where two tears roll down on each of her cheeks which makes the video more original and emotional. Also there are few other shots of the place called 'Parc de Saint-Cloud' which John Maybury, the video maker said 'I wish I didn't have to add them in'. This was said because the shots of her face have been so good and original that there was no need for anything else but because they had payed a good amount of money to shoot in that place they could not just leave it out.