The sun goes down - rough cut

We imported a rough cut of the Music Video on Youtube to show to a few teachers and students around the school. This helped us as many people gave their feedback on what we needed to improve and what was done perfectly. Also this let our audience know what type of music we was doing and how well we are at making suitable videos with the music we chose.

Second day of editing

On my second day of filming I had to add the band scene footage to Premier Pro and edit them to the rest of the footage on the timeline. It took me a while to fit it all in the 3 minute song and use footage that would attract viewers to watch it again and that is not repetitive. At the end f the day it all went smoothly and I finished the Music Video and it has been liked by whoever has seen it.

First day of editing

On the first day of filming I added the song onto Premier Pro where we edited the video. I then added all the footage that we had recorded and started putting it together and matching the lip syncing with the song. I had to cut a lot of footage and use dissolve and other effects to make the video look as good as other Music Videos. 

Second day of filming

On our second day of filming we did the band scene where my group played the instruments and I lip synced the song. On this day we had to set up all the equipment and record within the time that the room was booked. We also used lighting to make the band scene look more original and interesting for the viewers.

First day of filming

On our first day of filming we set up the camera in Central London and started filming footage of me and the girls walking around and doing funny things. We went to different places to get different shots and views that we had planned for it to fit with our music video. We captured different shots that we was taught throughout our two year course of media and we had to match them to our music video theme.

Animatic - Sun Goes Down

Costumes & Props

Risk Assessment

Risk Assessment

Group Members: Arsena, Naomi and Tanya Location: Train Station

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Hit by a train	Actors	1	5	Not likely very severe	Make sure no one is near the trains or train tracks during filming or before filming.	Yes
Trip over the platform	Everyone	2	4	Likely Severe	To stand behind the yellow line on the platform	Yes
Fall down the escalator	Everyone	3	2	Not too likely to happen Not too severe	To look carefully before walking with the equipment	Yes
Running at the station	Everyone	5	3	Likely Quite severe	Make sure to take time when in the station. Especially when it is crowded because you could fall and break something or hurt yourself	Yes

Animatic

We chose to use a video to explain out animatic shots. On the video we include what the shot is about, where is it shot and how it is actually shot.

Story Board

1. Train

- wide/mid shot of train going past

-show tanya and arsena going inside train                 

2. Inside Train

-pov angle, mid shot

-tanya and arsena talking

3. Picadilly Circus

-wide shot

-pan sideways 

-establishing shot

4.Chinatown

-pov angel

-wide/mid shot

-tracking shot

-high angle

-arsena, tanya and naomi walking

5.Kpop/Anime store

-pov angle

-mid shot

-tracking shot

-long shot

6.Five Guys

-pov angle

-tanya, arsena and naomi eating

-mid shot

7. (near) Trafalgar Square (statue people)

- pov angle

-wide shot

8. M&M World

-pov angle

-mid shot

-high angle

-close up

-pan

9. Sunset

-time lapse

-wide shot

Shot List

Shot List
Scene	Shot Number	Description
Train Station Leicester Square (M&M World) Piccadilly Circus Covent Garden (Five Guys) China Town LBack to) Piccadilly Circus  Greenery/ Park Band room	1, 2, 3, 4, 7, 15, 27, 28, 29 5, 6,  8, 9 10, 11 12, 13, 14 15, 16, 17 18,19, 20, 21, 30, 31, 32 22, 23,24, 25, 26	Mid shot Close up shot, Point of view shot, Low angle Long shot, Wide shot, Close up, Birds eye view Point of view, Mid shot, Wide shot Wide shot,  Long shot, Point of view shot Point of view, Wide shot Close up, Medium shot Wide shot, Close up, Medium Shot, Rolling shot, High angle

Shooting Schedule

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
1 2	1 2 3 4 5 6 1	London Trafalgar square Piccadilly Circus Leicester Square Covent Gardens Train Station Band room	Camera Tripod Selfie Stick Phone Camer Tripod Mic Guitar Piano	Jeans Tops Converses Jackets Jeans/Leggins White/Red tops Casual shoes		Arsena Tanya Naomi Arsena Tanya Josh

Location

Location Visit Sheet
Music Video Title: Sun Goes Down
Writer: Arsena, Naomi and Tanya
Director: Naomi Nuamah
Date: Friday 2nd October and Wednesday 7th October

Access to location via: Train, bus and walking

Name and number of location contact:
Leicester Square 
Picadilly Circus
China Town
Train Station
Covent Garden
Location Info:

Leicester Square - Here we are going to M&M World, as a way to showcase some of London's exciting tourist areas. We will be showing ourselves enjoying the attraction as a part of our music video. We wanted to go here because we thought we could get some shots of us amongst a scenery which is colourful and attractive, which reflects our colourful and bright song.  

Picadilly Circus - We wanted shoot a wide shot of this place as it is an appealing and interesting part of London. We also wanted to go to as many of London's iconic tourist attractions as possible, and this was one of them.

China Town - We wanted to go here as it showcased different cultures in our music video. We liked this area as it was a well decorated and aesthetically pleasing which we wanted to feature in our music video. 

Covent Garden - We wanted to go to a restaurant in Covent Garden, which was Five Guys. This gave us the element of a day in the life of friends on a day out in London. We also wanted a variety of locations and tried to fit in as many as possible .

Health and Safety Issues to note:

• Be careful around the trains  

• Don't run on the escalators   

• Keep together as someone may get lost                 

Potential Filming Problems :

• We could, by mistake delete some of our footage

• A member of our team could not show up

• Our camera could stop working/lose battery

• A piece of equipment could break

• There could be too many interruptions during filming

Additional Notes:  (map of area/weather forecast etc) 

The weather on Friday

Audience Research

We ask 2 teacher and about 3-4 of our pears to listen to the song and tell us what they thought about the song. They said that this song is all up-beat and its about positivity , sunshine and warmth. When asked about what other artists this song reminds them of they said it would be Major Lazer, Tori Kelly, Carly Rae Jepsen. They also said that listening to the song would remind them of a video of dancing around, different scenes and goofing around.
The mood of this song was described as uplifting and fun to dance to. They were asked about the colour that this song reminds them of and they said that it could be something like yellow, peachy or orange. This song creates a travelling image in their heads whenever they listen to it. It also makes them imagine about a happy friendship and them travelling together.

Listening to the reviews I think that we will be using this song for sure as people like it too.

Treatment

Slide Set created by arsena.qaushii with GoConqr

Mood board

This is our mood board which is designed to look like Instagram. We included images of what we will be doing on the real music video. We also wrote what the song is about and what genre it belongs to.  

Initial Ideas

Information about the artist - Jasmine Thompson

Lyrics

Lyrics

Nothing's ever what we expect
But they keep asking where we're going next
All we're chasing is the sunset
Got my mind on you

Doesn't matter where we are are are are 
Doesn't matter where we are are are ar-are
Doesn't matter no
If there's a moment when it's perfect
We'll carve our names 

As the sun goes down
Hey
As the sun goes down
Hey
As the sun goes down

As the sun goes down
Doesn't matter where we are are are are
Doesn't matter where we are are are ar-are
Doesn't matter now

You are so lonely now [x2]

Nothing's ever what we expect
But they keep asking where we're going next
All we're chasing is the sunset
Got my mind on you

Doesn't matter where we are are are are 
Doesn't matter where we are are are ar-are
Doesn't matter no
If there's a moment when it's perfect
We'll carve our names 

As the sun goes down
Hey
As the sun goes down
Hey

You are so lonely now [x2]

As the sun goes down.

Copyright infringement

Choosing The Track

Purpose of the Music Video

A Model of the Media

Case study 3 - Alex Southam

Alex Southam was trained to be a lawyer but then he decided to join the film world and began by making music videos to learn the trade. Alex has worked for Agile Films and on their website they have described him as:
'Alex Southam is an exciting new talent, working in dizzying variety of styles across live action and animation. Entirely self-taught, his inventiveness and creativity have caught the eye with a series of diverse promos for the likes of the Walkmen, Alt+J and Lianne La Havas. Alex joined Agile in August 2012'

Alex Southam undertook all the tasks in his videos, such as; Camera, Lighting, Editing and now he uses a Director of Photography. He likes the format of music videos as there are new techniques to try and you can have a real artistic freedom. He doesn't like commercials very much as there is less freedom. Southam uses Vimeo to showcase his videos and this is becoming an increasingly important platform as it is considered to have higher status than YouTube.

His video called Tesselate which was made for Alt J has a budget of £10,000 and was shot in 1 day. The video had a large cast and they had to use special effects and they used After Effects.



Another one of his videos is Lost and found by Chase & Status and it has a budget of £50,000 which shows that it is a better quality than Tesselate. This video was filmed in Los Angeles and it was shot on a steadicam, in 36 frames per second and then slowed down for a better effect. He was inspired by Massive Attacks - Unfinished Sympathy which is shot in one shot but Alex could not do that and ended up having 3 cuts that are not noticeable.




Alex Southam also has his own website where you can see all his videos and also find out any information about him. He also has a Vimeo which he feels like it has higher status than YouTube therefore he started sharing his work on it.

Case Study 2 - Emil Nava

Case Study 1 - Jamie Thraves

Sexism in Pop Videos

Michael Jackson

Katy Perry

Audience reception

Editing to the beat

This was a task set for us to learn how to edit to the beat and how we are free to move the footage around wherever we want to. This task helps us prepare for our Music Video that we will be making soon and it teaches us more about how to edit it as it is different from last years Thriller.



We were taught how to edit the video to the music beat. We used markers to label where there is a prominent beat and then we edited the  videos on that second. This was used to edit to the beat so that the footage is not to long for it to get boring so that the viewers wouldn't want to watch it anymore.

We also learned how to add many videos on one showing so that they can all be seen at the same rime. This allows you to see many locations at the same time or you could show all the members of your band at the same time which allows your viewers to see them all at one time and connect with them.

Star Theory - Richard Dyer

Mind Map created by tanyaahmedx with GoConqr

Branding - Spice Girls

Added value - Music video

Music videos are created to make more money for the singers and the record makers. As for example the song 'Take on me by A-ha' was releaser before without a video and it disappeared without a trace. Later on, Steve Barron, one of the top video maker in the 1985 made the video for the song and released it again and it earned a lot of money in a short time. This was because everyone wanted to see the video and they would buy their songs and watch the video.



Sinead O. Connor - Nothing compares 2U (1990)
Sinead was an unknown artist at the time. Her video was shot on close ups of her face where she showed a lot of emotion. The song was meant to be for a sad lover but because Sineads mother had died not long ago, there is a part in the video where two tears roll down on each of her cheeks which makes the video more original and emotional. Also there are few other shots of the place called 'Parc de Saint-Cloud' which John Maybury, the video maker said 'I wish I didn't have to add them in'. This was said because the shots of her face have been so good and original that there was no need for anything else but because they had payed a good amount of money to shoot in that place they could not just leave it out.

Styles of Music Vidoes

MV Analysis - Daniel Powter - Bad Day

Bad day by Daniel Powter was released in 2009. From my point of view the video speaks about a boy and a girl who don't know each other but they both have bad days and they have similar schedules. This is shown by the different shots of them waking up everyday, brushing their teeth/washing their faces, getting dressed, taking the train to work/home, their time at work and how their days turn bad etc. We also see how they start drawing on the display in the train station and they kind of build up a story that happens later on with them two. So I think that even that we don't see what happens next, we kind of understand that they will end up having a relationship together because they both have similar stories and they will understand each other better and will know how to cheer each other up.

History of the pop video

Bessie Smith was in a short film in 1929 called St Louis Blues which had a dramatic performance of the song. This video had long shots that would last for a longer period of time compared to videos now a days , and they only used two or three camera angels such as: mid shot, long shot. also the camera was not just focused on the singer but would show more of what is happening with the other people. I think they did this to show more of the backstory of the song. The pace of the video was very slow which led to the music video being longer compared to the videos that we see now. On the other side, this short film was shown at the cinemas for four years. This was because the audience didn't have anywhere else where to watch the video so whenever they would go at the cinema they would watch the video of this song. also because it was show for so long it became a popular song.



Bing Crosby was the biggest star in the world in the 1940s. White Christmas (1942) is the movie that he is mostly known for. In this film we see him singing and different from Bessie Smiths song, on this song the camera focuses on the singer more. We see more of Bing Crosby by the camera shots which are mostly medium shots of him singing and playing the piano.



Frank Sinatra replaced Bing Crosby as the worlds biggest star. When we see his concerts we realise that everything was only focused on him and also we see that he is dressed in a costume and so are his background singers. Therefore we know that Frank wanted his audience to be focused on him and his group and not makes the audience choose who is better by the way they dress or so. Frank Sinatra was also seen in movies such as New York, New York - On the town or High Society.




Elvis Presley had started to change the way that singers was seen. He had his hair done well with gel and he wore suits but not correctly as in he would leave the collar undone and not match his jacket with his trousers. By this we see that Elvis was trying to give the music a different. He was also seen the movie Blue Hawaii where he is around lots of girls which is different from other music videos where boys or girls have been on their own.




The Beatles
The Beatles appeared on Top of the Pop which was a hard thing to do at the time as they only played songs which were at the top of the charts.  They all was dressed the same so that the audience would like them all the same and not pick out any of them. We also see that the camera shows all of the boy band and not just the lead singer. The Beatles also starred in a movie called 'A Hard Days Night' where they were seen differently from any other boy band. They show their real selves on the movie and how funny and cheeky they are. I think this was made to show all the fans how they really are and not just how they are shown in their concerts. This was important for their carrier as no one else had done it before, therefore people liked them more for what they do differently.

Later on they made their own music video which included lots of different camera angles, also they did lots of close ups of they faces and extreme-close ups of their eyes. I think this was used to make the audience connect with them seeing as they only shout at their concerts and not pay attention. This would make their fans feel like The Beatles are looking straight into the fans eyes which made the fans love them even more and want to watch their music more. They were also shown this way because their music was changing so their performance had to change too. They needed to be more playful and cheeky because of the songs they sang.




Top of the Pops 
Top of the Pops was a show which was first broadcasted in January 1964 on BBC1. On this show you would only see the top songs on the charts which would make it harder for the singers to have a good carrier and have a big audience. This was watched a lot at the time because they didn't have many channels so they would wait so long just to see a few songs on the show. Top of the Pops was taken down around 2006 because viewers had more choices of channels and they could listen to music whenever they wanted to.

MTV launched as a new channel in the 1980s' with their first music video being 'The Buggles - Video killed the radio star'.  This music video was something very different from the other videos people was used to seeing because they had lots of shots from different angles and lots of editing of things that dont happen in real life. They also added kids in the video which meant that they were targeting any age and gender. They also had a different way of performance and they would dance and move around in the music videos as the song was going. MTV was changing the type of music that people were used to listening and seeing. It also showed songs all day long which was so much different from the show Top of the Pops, therefore people could watch any song they liked and didnt need to wait for the Top of the Pops to come on.

Album Art Exercise

In this lesson I practised how to make an Album cover since we as a group will be making a digi pack. I uploaded the picture to Photoshop and added the text. After that i changed the font and exported the picture.

Elton John - Don't Go Breaking My Heart - Lip Sync / Evaluation

For this task we had to practice lip syncing and how to edit to the lyrics of the song. While recording, Leon and I had our separate roles which we recorded with different shots where we could see one of us singing through a close up and then the other. After that we used a medium/central shot of both of us singing the chorus. After we had shot a few shots we had to go and edit to the beat and to the lyrics of the song. It took a bit to get used to the beat and the way it was sang but at the end i learned how to edit it by the lyrics being sang. This task helped me learn how to shoot footage for my music video, how to lip sync the song and also how to edit to the beat and lyrics.

Sonny & Cher & Evaluation

We had a lip syncing task which taught us how to lip sync the songs and how to edit the footage to the actual song. We used different camera shots such as close up, mid shot, long shot etc, and used also used a lot of different body language which suited the song and made the video look better. This exercise taught us how body language could change the way the video is shown and while doing this task we also practiced how to lip sync and how to edit better for our music video. We learned how to match our lip movements to the song lyrics through Premier Pro and also we was taught how to use different effects but they was not needed in this example that we made.

My Production Team

The person I will be working with is Naomi Nuamah. She is a very hard working girl, that gets her work done in time. She's very helpful when it comes to helping  me or other students which makes her a very good and strong team mate.
I think that Naomis strengths may be directing and filming as she has been really good at those on the past work I have done with her. As for me it would be filming and editing as that is what I was more comfortable with on the last tasks we had to do for year 12.
Naomis likes R&B, K-Pop, Hip-Hop, Rap and Alternative music which are kind of similar to mine. This will make it easy for us to chose a song as we would be able to agree on something we both like.

The Brief

My task is to produce a music promo video which would last up to 5 minutes and we will be allowed to either work on our own or someone in the group. I will also need to produce a digipak for the song release on CD and a magazine advertisement for the digipak. In addition to my promo video, I will have to produce a critical evaluation.

Welcome Post

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